Many hotels are struggling with making their Facebook presence more effective. Running a contest or promotion on your hotel’s Facebook Page is a great idea for hotel marketers who are looking to improve the effectiveness of their Facebook marketing results.
Contests can help you:
- Garner a larger fan base.
- Improve the interaction you have with you current fans.
- Give you a golden opportunity to collect emails and mailing addresses of your fans.
The problem that a contest may pose is that it can attract unqualified Likes… people entering your contest just to win may not have any intention of becoming a customer.
In order to mitigate this problem (if you think it is a problem), consider the following:
- How you promote your contest. Are you promoting it to the general public or are you promoting it to past guests, current fans, and potential guests?
- What you give away. An iPad as a prize can bring out the monkeys and pornstars. A free nights lodging or weekend spa treatment at your property will only attract people with an intention of actually staying with you.
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